Retail Reimagined
For the launch of Positive Retail’s Dalston store, we created a zine that acts as both a collectable and a cultural statement.
Designed to reflect the brand’s rebellious undercurrent, the piece blends bold editorial design with unapologetic storytelling – a manifesto in magazine form. Every element, from editorial imagery to human-led annotations, was crafted to feel tangible, urgent, and full of intent.
More than just a launch asset, the zine set the tone for how Positive Retail shows up in the world – playful, purposeful, and always grounded in values. Paired with a bespoke sticker pack and sold in support of Oasis Charity, the final piece speaks to the power of design as a tool for community-building, identity, and positive impact.
