Puttshack is reinventing mini golf as a high-energy social experience, combining tech-enabled gameplay with food, drinks and a lively in-venue atmosphere. For their LoveShack Valentine’s activation, we created a campaign identity that brought a playful romantic twist to the Puttshack world.

The identity was rolled out across the full in-venue experience, from digital screens and signage to social content, creating a consistent visual language across every touchpoint. Bold, playful and unapologetically fun, LoveShack was designed to feel distinctly Puttshack while giving the Valentine’s experience its own personality.