Using the power of conversation and media to raise the voices of LGBTQIA+ people to drive social change.
YEAR
2024
CLIENT
PRIDE WIDE
INDUSTRY
CHARITY
DEFINING A MOVEMENT
We partnered with Pride Wide to shape the foundations of a new international LGBTQIA+ charity, developing a brand strategy and identity designed to unite voices, inspire action and support meaningful change.
DEFINING A MOVEMENT
We partnered with Pride Wide to shape the foundations of a new international LGBTQIA+ charity, developing a brand strategy and identity designed to unite voices, inspire action and support meaningful change.
A VOICE-LED IDENTITY
Guided by the principle of ‘a movement, not a brand’, we crafted a bold and expressive visual identity that prioritises the stories, perspectives and experiences of the community it represents.
BUILT FOR AMPLIFICATION
We created a flexible identity system designed to elevate voices across campaigns, advocacy initiatives and educational programmes, ensuring the brand could adapt to diverse audiences and global contexts.
EMPOWERING GLOBAL IMPACT
From positioning and messaging to visual expression, the brand was designed to help Pride Wide communicate with clarity and confidence as it works to strengthen LGBTQIA+ representation around the world.
