Redefining fashion for a new generation of buyers.
YEAR
2025
CLIENT
POSITIVE RETAIL
INDUSTRY
FASHION
HIGH STREET DISRUPTORS
We partnered with fellow B Corp, Positive Retail, a resale concept described by Vogue Business as a “high street disruptor,” to design and build a dynamic e-commerce experience alongside a broader brand rollout.
HIGH STREET DISRUPTORS
We partnered with fellow B Corp, Positive Retail, a resale concept described by Vogue Business as a “high street disruptor,” to design and build a dynamic e-commerce experience alongside a broader brand rollout.
SHARED PURPOSE
Spanning UI design and development, brand refinement, social templates, and print material, our collaboration focused on translating the energy of the physical store into an engaging digital environment.
REAL WORLD MUSE
Inspired by real-world interactions, the site transforms shop-floor chats into animated e-com moments. The design seeks to recreate the atmosphere of a PR store, online - where every detail is rooted in personality and purpose.
POSITIVE FRICTION
To support a more responsible relationship with consumption, we built a moment of reflection into the purchasing journey, prompting customers to consider whether they truly needed the product before completing their order.
ONGOING PARTNERSHIP
As an ongoing creative partner, we continue to support Positive Retail across social, web, print and OOH, helping amplify their mission and champion our shared B Corp values at every touchpoint.
