Defining a new era of
low-alc drinking.
YEAR
2026
CLIENT
CLUBMERA
INDUSTRY
FOOD + BEVERAGE
REFRAMING NORMS
As the low-and-no alc category continues to expand, much of the visual landscape remains anchored in wellness minimalism or conventional drinks branding. CLUBMERA sought to establish a new territory rooted in fashion heritage and contemporary creative culture rather than traditional beverage codes.
REFRAMING NORMS
As the low-and-no alc category continues to expand, much of the visual landscape remains anchored in wellness minimalism or conventional drinks branding. CLUBMERA sought to establish a new territory rooted in fashion heritage and contemporary creative culture rather than traditional beverage codes.
AMBITION
The ambition was clear: reposition low-alcohol not as a compromise, but as a considered and socially elevated choice. As a studio, we led the development of the brand’s core positioning and messaging framework, creating a foundation designed to scale as the brand grows.
CULTURAL INTENT
The strategic direction centred on grounding the brand in fashion-informed credibility while aligning it with the pace and rhythm of contemporary culture. Rather than signalling moderation through absence, the identity signals intention through design clarity and considered expression.
VISUAL WORLD
The resulting identity balances heritage and modernity. A distinctive wordmark and typographic system draw subtle influence from archival fashion references, while a confident colour palette and refined layout principles introduce clarity and energy.
SYSTEM DESIGN
Every element was designed to move beyond category tropes, ensuring CLUBMERA is culturally fluent rather than product-led. The system extends across packaging, digital and launch communications, establishing a scalable and adaptable foundation for future growth.
A NEW STANDARD
By uniting strategic clarity with expressive execution, we shaped a brand designed to redefine expectations within the low-alc RTD space, positioning CLUBMERA not simply as a product, but as a cultural proposition ready to scale.
