Club Mera
From core positioning to packaging execution, we partnered with Club Mera to craft a cohesive brand system designed for clarity, adaptability and scale.
As the low-and-no alc category continues to expand, much of the visual landscape remains anchored in wellness minimalism or conventional drinks branding. Club Mera sought to establish a new territory rooted in fashion heritage and contemporary creative culture rather than traditional beverage codes.
The ambition was clear: reposition low-alcohol not as a compromise, but as a considered and socially elevated choice.
Drawing from archival fashion cues and modern creative scenes, we developed a visual language that feels culturally embedded rather than category-defined.
The strategic direction centred on grounding the brand in fashion-informed credibility while aligning it with the pace and rhythm of contemporary culture. Rather than signalling moderation through absence, the identity signals intention through design clarity and considered expression.
This thinking informed a cohesive verbal and visual system designed to sit naturally within fashion-adjacent spaces, from editorial environments to social settings.
Every element, from typography to tone of voice, was considered to ensure consistency across physical and digital touchpoints.
By uniting strategic clarity with expressive execution, we shaped a brand designed to redefine expectations within the low-alc RTD space, positioning Club Mera not simply as a product, but as a cultural proposition ready to scale.
