Positive Retail
A digital experience designed to reflect the playful, disruptive nature of Positive Retail and the people who make their mission a reality.
Inspired by real-world interactions, the site transforms shop-floor chats into animated e-com moments. The new design seeks to recreate the atmosphere of a Positive Retail store, online – where every detail is rooted in personality and purpose.
Working alongside our friends at Studio Mon on stills and video, we crafted an experience that extends Positive Retail’s personality into the digital world, giving customers a playful yet purposeful way to connect with the brand outside of their traditional store environment.
